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About

Turn Strategy Into Action.

Use AI to Build, Scale, and Move Faster.

I help businesses, nonprofits, and municipalities turn complex ideas into executable plans, AI-powered systems, and real results.

90-minute working session. No sales pitch.

The Girls Who Coded Rain— A Story of Courage, Creativity, and Big Ideas

When Maria notices her sunflower wilting and her city running out of water, she doesn’t wish for magic — she builds a plan.

At a local AI hackathon, Maria teams up with three new friends. Together, they form The Water Warriors and race to create Smart Drops, an app that uses artificial intelligence to help communities save water.

But coding isn’t easy. The clock is ticking, bugs appear, and the judges are watching closely.
Can the girls solve problems, stay brave, and bring their idea to life?

Inspired by true events, The Girls Who Coded Rain shows kids that:
✨ Big change starts with curiosity
✨ Technology can help solve real problems
✨ Teamwork and courage matter
✨ You’re never too young to make a difference

Bonus Inside: SMART DROPS App Activity

Readers can explore a special interactive experience and design their own pretend app screens using our kid-friendly Smart Drops builder.
(Details inside the book!)

Services

AI Readiness & Revenue Audit

Price: $1,250
Delivery: 5 business days
Format: Recorded Loom walkthrough + 5–7 page action brief

Who This Is For

This audit is designed for:

  • Small and mid-sized businesses
  • Nonprofits
  • Municipalities and public-sector organizations

What You’ll Receive

  • A review of your current operations, tech stack, and workflows
  • Identification of 3–5 high-impact AI leverage points tied to:
  • Revenue growth
  • Cost reduction
  • Operational speed
  • A clear execution roadmap outlining:
  • What to act on now
  • What to plan for later

Executive Strategy Session

Price: $500
Duration: 90 minutes
Delivery: Live (Zoom) + written summary

Who This Is For

This session is built for:

  • Founders
  • CEOs
  • Executive Directors
  • Economic development and innovation leaders

What You’ll Receive

  • A live, focused working session — not a sales pitch
  • Real-time problem solving around:
  • AI adoption and readiness
  • Growth and scaling strategy
  • Product or program direction
  • Partnerships and ecosystem strategy
  • Clear, prioritized next steps delivered within 48 hours

AI Website & Funnel Sprint

Price: $2,500
Timeline: 7–10 days
Availability: Limited

Who This Is For

This sprint is ideal for:

  • Businesses that need momentum now
  • Organizations with outdated, unclear, or underperforming websites

What You’ll Receive

  • A conversion-focused website or landing page
  • A clear and compelling value proposition
  • Calls-to-action aligned to revenue (not aesthetics)
  • Analytics and tracking installed
  • Optional Stripe and/or Calendly integration

Vibe Coded Products

AI-powered tools designed to turn insight into action.

AI Strategic Plan Booster

Upgrade your strategy with AI-powered clarity.

Turn your existing strategic plan, goals, or website into an actionable, future-ready roadmap.

What You Get

  • Top 3 revenue & impact multipliers
  • A focused 90-day action blueprint
  • AI-driven opportunities to modernize and scale

Perfect for organizations looking to move faster without starting from scratch.

AI Packaging Rebrand Tool

See your packaging reimagined for modern retail.

Upload a photo of your product and instantly visualize polished, retail-ready packaging concepts.

What You Get

  • AI-generated redesigns in seconds
  • Five distinct style directions
  • Clear inspiration for rebrands or new launches

Designed to help your product stand out, earn trust, and sell with confidence.

Vibe Coded Products

Chill Pill Hub (Beta)

A calmer way to understand your medication routine.

Chill Pill Hub is a free, friendly web app that helps you stay informed about your medications — without stress or confusion.

What You Get

  • A personal medication list
  • Simple wellness insights from trusted sources
  • Lifestyle guidance that supports daily routines

Built to feel human, not clinical.

AI BMC Generator with AI Legal Assistant

AI-powered entrepreneurship education for the next generation of founders.

Startosphere is an AI-driven platform that helps students and aspiring entrepreneurs turn ideas into real business concepts. Built to make entrepreneurship accessible, engaging, and practical, it guides users through ideation, validation, and early-stage planning using an AI-powered business model canvas.

Designed for classrooms, programs, and youth innovation initiatives, Startosphere blends education with real-world startup thinking.

Built by El Paso Labs, Startosphere reflects the region’s commitment to innovation, education, and future-ready talent.

Publications

The Borderplex Is About to See Learning Differently

This article explores how AI is quietly reshaping education in the Borderplex — from classroom innovation to strategic planning. It highlights the gap between where school districts say they’re headed and how fast AI is actually transforming teaching, learning, and opportunity. The piece argues that while many plans are still cautious, the early signs of AI-integrated learning are already here — and districts that adapt with intention can lead the future of AI-powered education.

movetheplan.com

The Borderplex Is About to See Learning Differently

AI is transforming how the Borderplex learns. This article explores why district plans must evolve, how students are already using advanced AI tools, and how smart glasses will reshape schooling. Learn how Move The Plan helps build AI-ready strategies for the region’s future.


Budgets Tell the Truth: Who’s Really Serious About AI

This article explores how artificial intelligence is quietly reshaping the Borderland’s economy and business mindset — even if many local leaders aren’t sure where to begin. It highlights the region’s unique mix of curiosity and hesitation toward AI adoption, and why early experimentation matters as companies and institutions integrate intelligence into strategy, operations, and customer engagement. The piece also connects global AI trends to local opportunity, arguing that the Borderland can leapfrog other regions by embracing adaptive, practical AI solutions rather than waiting for the future to arrive.

movetheplan.com

How El Paso Businesses Will Adopt AI — Slowly at First, Then All at Once

November 7, 2025 By Joseph Sapien, Founder of MoveThePlan.com Over the past year, I've witnessed something remarkable finally taking shape across the Borderland. Artificial Intelligence isn't just tech jargon anymore, it's quietly becoming part of how El Paso thinks about growth. From the first lo


Economic Strategic Plan Concept: OrganX Blueprint

OrganX is an economic development blueprint designed to activate Innovation, Impact, and Investment in Las Cruces, New Mexico. By uniting public leadership, private capital, and research excellence, OrganX positions Las Cruces as a national model for rural innovation—one that retains its cultural soul and southwestern heritage while embracing high-growth industries.

organxblueprint.com

Innovation. Impact. Investment.

An Economic Development Blueprint for the City of Las Cruces

Big News for Borderplex Innovation!

We’re thrilled to announce the formation of the Move The Plan + El Paso Labs Alliance — a groundbreaking collaboration designed to supercharge AI innovation for small businesses in El Paso, across the Borderplex, and beyond. This strategic alliance combines MoveThePlan’s powerful AI-driven strategy and automation tools with El Paso Labs’ cutting-edge data and software expertise to deliver scalable, intelligent solutions that help local entrepreneurs thrive in the digital economy.

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MoveThePlan.com is an innovation platform providing AI-powered strategic planning tools. Content is for informational purposes only and does not constitute legal, financial, or investment advice.

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