About The Creator
Joseph Sapien, Founder MoveThePlan.com
Joseph Sapien grew up in the vibrant border community of El Paso, Texas, where art, culture, and resilience shaped his entrepreneurial spirit. An artist and tech enthusiast from an early age, Joseph first learned business from his older brother—selling airbrush T-shirts in the neighborhood, then quickly evolving into building websites during the early days of the internet.
Determined to merge creativity and technology, Joseph pursued a B.A. in Computer Animation at the Art Institutes and is certified Brand Strategist by Professor Scott Galloway. His career began at Workforce Solutions Borderplex, where he rose from a communications specialist to an executive leader. During that decade, he mastered operations, communications, and technology while building programs that generated millions in support for workforce development across West Texas. It was while at workforce, Sapien launched the Texas Commission Award Winning Industry Award for the STEM Business Challenge inspiring high school youth to create buisness plans addressing regional challenges.
In 2018, Joseph launched the STTE Foundation, a tech and startup nonprofit recognized nationally as an Ecosystem Builder of the Year by Inicio Ventures, a Google partner. Under his leadership, STTE produced groundbreaking initiatives such as AR Career Mirrors, an immersive installation with 250K+ visitors, and the AI in the Borderland Hackathon, which brought together 180 participants to prototype 32 cross-industry solutions. He also spearheaded EdTechConnect.org, a platform that aligns school district superintendents and higher-ed leaders with systemic innovation strategies.
In addition to leading STTE, Joseph has founded two startups—ventures that pushed the boundaries of DeathTech and entertainment—giving him firsthand experience in building from the ground up, navigating funding challenges, and scaling solutions that deliver impact. These entrepreneurial journeys cemented his reputation as a builder who knows how to turn bold ideas into operational realities.
Today, Joseph is channeling his experience into his newest venture, MoveThePlan.com—a platform designed to transform how organizations build and execute strategy by embedding AI-powered agents into living strategic plans. With a network that includes the leading development shops and his “superpower” of world-class developers, Joseph is building MoveThePlan into a one-person powerhouse—a unicorn-in-the-making through strategic moves and relentless innovation.
Known for his ability to blend vision with execution, Joseph has built trust with executives, investors, and community leaders alike. His specialty is innovation: from AI to AR, from civic entrepreneurship to digital storytelling. Looking forward, he is especially excited about the possibilities of smart glasses and how the future will look through lenses that merge the digital and physical worlds.
Joseph Sapien’s journey—from airbrushed T-shirts on the border to building nationally recognized innovation ecosystems—shows his unique blend of creativity, business acumen, and technological foresight. He is committed to helping businesses and communities not just adapt to the future, but shape it.
Read My Latest Blog Posts

movetheplan.com

The Borderplex Is About to See Learning Differently

AI is transforming how the Borderplex learns. This article explores why district plans must evolve, how students are already using advanced AI tools, and how smart glasses will reshape schooling. Learn how Move The Plan helps build AI-ready strategies for the region’s future.

movetheplan.com

How El Paso Businesses Will Adopt AI — Slowly at First, Then All at Once

November 7, 2025 By Joseph Sapien, Founder of MoveThePlan.com Over the past year, I've witnessed something remarkable finally taking shape across the Borderland. Artificial Intelligence isn't just tech jargon anymore, it's quietly becoming part of how El Paso thinks about growth. From the first lo

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